TVS Emerald, the real estate arm of the renowned TVS Group, has strengthened its footprint in Bengaluru’s high-growth corridor by acquiring a 7.18-acre prime land parcel near Rayasandra Lake. With this strategic move, the company plans to develop a premium residential community that aligns with the growing demand in southeast Bengaluru’s rapidly evolving landscape.
The company is projecting over ₹700 crore in revenue from this new development—its seventh major acquisition in the city.
Strategic Land Acquisition Near IT Belt
Rayasandra, located close to Bengaluru’s bustling IT corridors and benefitting from improved infrastructure connectivity, has emerged as a real estate hotspot. TVS Emerald’s latest purchase is set to further elevate the region’s residential appeal.
Key Highlights of the Acquisition:
- Location: Rayasandra Lake, Southeast Bengaluru
- Land Area: 7.18 acres
- Project Type: Premium Residential Community
- Expected Revenue: ₹700+ crore
- Positioning: Strategic due to proximity to IT hubs and infrastructure upgrades
“This site presents an excellent opportunity to develop a premium residential community, given its superior location and accessibility,” said Sriram Iyer, Director and CEO of TVS Emerald.
TVS Emerald’s Ongoing Expansion in Bengaluru
The Rayasandra acquisition underscores TVS Emerald’s focus on Bengaluru as a key market in its growth trajectory. With this, the company’s acquisitions in the city now total four, complemented by additional investments in Chennai.
Recent Land Acquisitions by TVS Emerald:
| Location | City | Area (acres) | Revenue Potential |
|---|---|---|---|
| Rayasandra | Bengaluru | 7.18 | ₹700 crore |
| Sathnur | Bengaluru | 10.00 | ₹1600 crore |
| Thanisandra | Bengaluru | 4.00 | Not disclosed |
| Rachenahalli | Bengaluru | ~3.00 | Not disclosed |
| Radial Road | Chennai | 12.00 | Not disclosed |
| Padur | Chennai | 4.80 | Not disclosed |
Overall, TVS Emerald’s development pipeline now exceeds 8 million sq ft across projects.
Market Outlook & Strategic Intent
TVS Emerald’s consistent investments in Bengaluru reflect a clear strategy: to capitalize on the city’s robust housing demand, especially in premium segments.
“We look forward to increasing our presence in Bangalore with this strategic acquisition in Rayasandra,” added Iyer.
While configuration details and launch timelines remain under wraps, market analysts expect the project to appeal to upwardly mobile professionals working in nearby IT hubs like Electronic City, HSR Layout, and Sarjapur Road.
FAQs
1. Where is the new land acquired by TVS Emerald located?
The newly acquired 7.18-acre land is near Rayasandra Lake in southeast Bengaluru.
2. What is the estimated revenue from this project?
TVS Emerald expects to generate over ₹700 crore from this premium residential development.
3. How many land parcels has TVS Emerald acquired in Bengaluru so far?
This is the seventh significant land acquisition by TVS Emerald in Bengaluru.
4. What makes Rayasandra a prime location for real estate?
Rayasandra’s proximity to Bengaluru’s IT belt and ongoing infrastructure upgrades make it a highly sought-after area for premium housing.
5. When will the project be launched?
TVS Emerald has not yet announced the official launch date or project configuration details.