Smartworld Developers, one of Gurugram’s fastest-growing real estate firms, has officially marked its entry into Noida with a marquee land acquisition in Sector 98. The company has secured a 6-acre (approx. 24,000 sq. m.) prime plot along the bustling Noida-Greater Noida Expressway through an auction worth ₹414 crore, and plans to build a ₹3,000-crore mixed-use development featuring branded residences, serviced apartments, and high-street retail.
The project is currently undergoing final approvals and is expected to launch within a month, with delivery targeted in about four years.
Why Smartworld Is Entering Noida Now
According to Ashish Jerath, President (Sales & Marketing) at Smartworld Developers, the company’s Noida entry marks a major expansion milestone in the NCR market. He highlights that Noida, once viewed as Gurugram’s “poor cousin,” has rapidly transformed into a luxury housing hotspot thanks to:
- Superior road infrastructure & expressway connectivity
- The upcoming Noida International Airport at Jewar
- Demand from affluent buyers in East & South-East Delhi
- Growing preference for branded, fully-managed residences
This reflects a clear shift in buyer preferences, particularly among younger homebuyers who want lifestyle amenities and professional property management—something standalone builder floors in Delhi cannot match.
Project Scale & Investment Breakdown
Below is a quick breakdown of the project plan:
| Parameter | Details |
|---|---|
| Land Size | ~6 acres (24,000 sq. m.) |
| Land Cost | ₹414 crore |
| Total Development Cost | ~₹2,000 crore |
| Expected Sale Value (Topline) | ₹3,000+ crore |
| Type | Mixed-use (Branded Residences + Retail + Serviced Homes) |
| Launch Timeline | Within 1 month (post approvals) |
| Delivery Timeline | 4 years |
| Plot Advantage | Corner plot, mixed-use zoning, expressway frontage |
Smartworld is also in advanced talks with a leading global hospitality & lifestyle brand for a branded residence tie-up—expected to be announced soon.
Why Sector 98 Noida Is a Strategic Goldmine
Sector 98 sits on one of the most premium stretches of the Noida Expressway, surrounded by landmark commercial and residential developments. Key advantages include:
✔ High-end catchment
Buyers from East Delhi, South Delhi, Mayur Vihar, Preet Vihar, Noida, and Ghaziabad.
✔ Corporate corridor
Close to Sector 62, 90, 93, 125, and 132 business clusters.
✔ Airport-led appreciation
Property values along the expressway have already seen double-digit growth due to the upcoming Jewar Airport.
✔ Luxury housing gap
There is a significant unmet demand in the ₹8–10 crore bracket, where Noida currently offers limited options.
Current luxury pricing in prime sectors ranges from:
| Segment | Price Range (per sq. ft.) |
|---|---|
| Luxury High-Rise Apartments | ₹25,000–₹35,000 |
| Ultra Luxury / Branded Residences | ₹28,000–₹40,000 |
| Retail High-Street Spaces | ₹40,000–₹75,000 |
Smartworld is aiming directly at this premium segment.
Smartworld’s Track Record in NCR
Smartworld Developers is not new to high-demand markets. The company already has a strong presence in Gurugram through projects such as:
- Smartworld Orchard
- Smartworld Gems
- Smartworld The Edition
- Smartworld SKY ARC
- Trump Residences Gurgaon (sold out within hours)
- Smartworld ONE DXP on Dwarka Expressway
Portfolio Scale
| Parameter | Value |
|---|---|
| Delivered Area | 6.5 million sq. ft. (OC received) |
| Under Development | ~20 million sq. ft. |
| Assets Under Management | ₹40,000 crore |
| Future Plans | Public listing (IPO in pipeline) |
This track record positions Smartworld as a strong contender to tap into Noida’s expanding premium real estate space.
What This Means for Noida’s Real Estate Market
Smartworld’s entry signals three clear trends:
1. Noida is now a luxury real estate destination
Developers and investors view Noida not just as an affordable market but as an upcoming luxury hub.
2. Branded residences are gaining popularity
Buyers increasingly prefer managed apartments with hospitality partnerships.
3. Expressway sectors will see accelerated appreciation
Sectors 94–150 are expected to see higher-than-average price growth over the next 3–5 years.
FAQs: Smartworld Developers’ New Noida Project
1. Where is Smartworld’s new project located?
The project is in Sector 98 Noida, directly on the Noida Expressway.
2. What type of project is being developed?
A mixed-use development featuring:
- Branded luxury residences
- Serviced apartments
- High-street retail
3. What is the expected cost of the project?
Total development is pegged at ₹2,000 crore, while the expected sales value exceeds ₹3,000 crore.
4. When will the project launch?
Approvals are in progress. The launch is expected within one month.
5. When will the project be delivered?
Delivery is targeted within four years of launch.
6. Why did Smartworld choose Noida?
Due to:
- Upcoming Jewar Airport
- Prime expressway location
- Rising luxury housing demand
- Affluent buyer base
- Better infrastructure compared to Delhi/Gurugram in some segments
7. What makes this project premium?
Smartworld is negotiating with a leading global hospitality brand to introduce world-class branded residential living—something Noida lacks at this scale.