India’s real estate landscape is witnessing renewed momentum with two landmark announcements. Embassy Developments Ltd (EDL), a prominent Bengaluru-based developer, has entered a Joint Development Agreement (JDA) for a prime land parcel in Whitefield, while Mumbai’s Shree Amrit Society, home to Shah Rukh Khan’s first property, has appointed Sri Lotus Developers and Realty Limited for redevelopment.
Let’s explore the details of both projects that promise to reshape urban living in Bengaluru and Mumbai.
Embassy’s 17.9-Acre Whitefield Project to Launch by FY2027
Embassy Developments Ltd announced the signing of a JDA for a 17.9-acre land parcel in the tech-centric hub of Whitefield, Bengaluru. The proposed residential development is poised to deliver approximately 1.6 million sq ft of saleable area, comprising around 1,000 apartments across 2, 2.5, and 3 BHK configurations.
Key Highlights:
- Location: Off Whitefield Main Road, Bengaluru
- Project Size: 17.9 acres
- Saleable Area: ~1.6 million sq ft
- Units: Approx. 1,000 apartments
- Estimated GDV: ₹1,600 crore
- Launch Timeline: FY2027
Aditya Virwani, Managing Director of Embassy Developments, emphasized Whitefield’s strategic value:
“Whitefield continues to be a strategic focus for us. As a predominantly end-user-driven micro-market, it has shown greater resilience supported by sustained demand from Bengaluru’s professional workforce and ongoing infrastructure growth.”
Embassy Group already has a secured pipeline of 10 residential projects in FY2026, collectively worth over ₹22,000 crore in GDV.
Shah Rukh Khan’s First Mumbai Home Gets a New Life: Bandra Redevelopment Begins
Mumbai’s upscale Carter Road is witnessing a major transformation. Shree Amrit Society in Bandra, where Bollywood superstar Shah Rukh Khan owns a sea-facing terrace apartment, has appointed Sri Lotus Developers and Realty Limited for redevelopment.
Backed by high-profile investors—including Shah Rukh Khan’s family trust, Amitabh Bachchan, Hrithik Roshan, and ace investor Ashish Kacholia—Sri Lotus received SEBI clearance in May 2025 for a ₹792 crore IPO.
Project Highlights:
- Location: Carter Road, Bandra (West), Mumbai
- Land Area: Over 4,000 sq m (approx. 1 acre)
- Current Structure: 3 wings built in the 1980s
- Residents: 53 flat owners
- New Area for Residents: 155% of original flat size
- Total Built-Up Area Post Redevelopment: 6 lakh sq ft
- Development Value: ₹2,000 crore
- Construction Timeline: ~3 years + 6-month grace post-approval
A society member noted:
“We anticipate vacating the society in another six to eight months after approvals. The redevelopment process is expected to bring significant lifestyle upgrades.”
Shah Rukh Khan, who bought his apartment post-marriage to Gauri Khan, considers the property a sentimental asset, though he doesn’t reside there currently.
Quick Project Comparison Table
| Project | Embassy Whitefield | Shree Amrit Redevelopment |
|---|---|---|
| Developer | Embassy Developments Ltd | Sri Lotus Developers |
| Location | Whitefield, Bengaluru | Carter Road, Bandra (Mumbai) |
| Land Area | 17.9 acres | ~1 acre |
| Saleable Area | 1.6 million sq ft | 6 lakh sq ft |
| Units | ~1,000 apartments | 53 redeveloped flats + sale inventory |
| GDV | ₹1,600 crore | ₹2,000 crore |
| Launch Timeline | FY2027 | Post-approval (3-year build time) |
Frequently Asked Questions (FAQ)
1. What is a Joint Development Agreement (JDA)?
A JDA is a legal contract where a landowner and developer collaborate to develop a property. The developer usually constructs and markets the project, while the landowner shares revenue or built-up area.
2. Why is Whitefield, Bengaluru a prime location for residential development?
Whitefield is a tech-driven hub with robust infrastructure and high housing demand, especially from IT professionals. Its end-user-driven market ensures long-term resilience.
3. What does 155% area gain mean in redevelopment?
Flat owners will receive homes that are 55% larger than their original size post-redevelopment, enhancing both space and value at no additional cost.
4. Who are the notable backers of Sri Lotus Developers?
The developer is backed by Shah Rukh Khan’s family trust, Amitabh Bachchan, Hrithik Roshan, and investor Ashish Kacholia.
5. What are the current property rates on Carter Road, Bandra?
Apartments typically range from ₹1 lakh to ₹1.3 lakh per sq ft, with sea-facing units fetching premium rates.