India’s largest real estate developer, DLF Ltd, is set to invest ₹5,500 crore in its latest luxury residential project in Gurugram, aiming to tap into the surging demand for premium housing. The new project, ‘DLF Privana North’, will span 18 acres in Sector 76/77 and is part of the larger 116-acre DLF Privana township.
Following the massive success of previous phases—Privana West and Privana South—which together generated nearly ₹12,800 crore in sales, the new launch is expected to significantly contribute to DLF’s ambitious FY25 sales guidance of ₹20,000–₹22,000 crore.
Privana North: A New Benchmark in Gurugram’s Luxury Housing Market
📍 Project Overview
DLF Privana North will feature over 1,150 premium apartments, designed to offer luxury living with world-class amenities. This is the third major residential launch under the DLF Privana umbrella, which has already proven to be a massive commercial success.
💼 Investment and Sales Strategy
- Estimated project cost: ₹5,500 crore
- Total area: 18 acres
- Number of apartments: 1,150+
- Project location: Sector 76/77, Gurugram
- Part of: 116-acre DLF Privana township
The move comes as part of DLF’s plan to launch housing projects worth over ₹17,000 crore in FY25 to meet its annual sales targets.
“We are witnessing strong sustained demand for luxury housing. Privana North is designed to cater to this high-end segment and will be launched within this quarter,” said Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers Ltd.
DLF Privana: Record-Breaking Sales Performance
DLF’s Privana township has already set new benchmarks in India’s luxury housing sector:
- Privana West (May 2024):
- 795 units sold
- ₹5,590 crore in sales
- Sold out in just 3 days
- Privana South (Jan 2024):
- 1,113 units sold
- ₹7,200 crore in sales
- Also sold out in 3 days
Together, these two launches raked in ₹12,800 crore, highlighting the overwhelming demand for premium residential offerings in Gurugram.
DLF’s Financial Performance and Market Outlook
📈 Key Financial Highlights (FY 2024-25)
- Sales bookings: ₹21,223 crore (up 44% YoY)
- Net profit: ₹4,366.82 crore (up from ₹2,723.53 crore)
- Total income: ₹8,995.89 crore
- Sales guidance FY25: ₹20,000–₹22,000 crore
DLF’s super luxury project ‘The Dahlias’, launched recently, has also garnered strong interest, contributing ₹13,744 crore in sales bookings so far.
“Our pipeline remains strong and diversified. We aim to introduce new products in a calibrated manner to keep pace with market demand,” DLF said in its investor presentation.
Project & Performance Summary Table
| Feature | Details |
|---|---|
| Project Name | DLF Privana North |
| Location | Sector 76/77, Gurugram |
| Area | 18 acres |
| Number of Units | 1,150+ apartments |
| Investment | ₹5,500 crore |
| Township | DLF Privana (116-acre) |
| Sales Guidance FY25 | ₹20,000–₹22,000 crore |
| Previous Project Sales (FY24) | ₹12,800 crore from Privana West & South |
| FY25 Net Profit | ₹4,366.82 crore |
FAQ Section
1. What is DLF Privana North?
DLF Privana North is an upcoming 18-acre luxury residential project in Sector 76/77, Gurugram. It’s part of the larger 116-acre DLF Privana township and includes over 1,150 premium apartments.
2. How much is DLF investing in this project?
DLF is investing approximately ₹5,500 crore in the development of Privana North.
3. What are some previous successful projects under DLF Privana?
DLF successfully launched and sold out Privana West and Privana South, generating a combined sales revenue of ₹12,800 crore in FY24.
4. What are DLF’s sales targets for FY25?
DLF aims to achieve ₹20,000–₹22,000 crore in sales bookings for FY25, maintaining the record momentum of the previous year.
5. What is DLF’s financial outlook and future plans?
DLF reported a 44% YoY increase in sales bookings and plans to launch residential projects worth over ₹17,000 crore this fiscal to meet growing demand.